by Bengaluru, India – Cashfree Payments, a leading payments and API banking platform in India, has rebranded its subsidiary Zecpe as Ecom360. The rebranding is part of Cashfree’s strategy to offer a comprehensive suite of solutions to D2C businesses.
“We are excited to rebrand Zecpe as Ecom360,” said Akash Sinha, CEO and co-founder of Cashfree Payments. “This rebrand reflects our commitment to providing D2C businesses with the best-in-class solutions to grow their businesses.”
Ecom360 offers a suite of solutions that address the key pain points of D2C businesses, including:
- Checkout optimization: Ecom360 offers a variety of checkout optimization solutions, such as one-click checkout, EMI options, and cash on delivery.
- Fraud prevention: Ecom360 offers a comprehensive fraud prevention solution that helps businesses to protect themselves from fraudulent transactions.
- Analytics: Ecom360 provides businesses with detailed analytics about their checkouts, fraud, and other metrics.
- API banking: Ecom360 offers businesses access to a variety of API banking solutions, such as account aggregation and payment initiation.
“We believe that Ecom360 is the most comprehensive suite of solutions available to D2C businesses,” said Sinha. “We are confident that Ecom360 will help businesses to grow their businesses and reach new customers.”
The rebranding of Zecpe as Ecom360 is a significant development in the D2C payments space. The new brand reflects Cashfree’s commitment to providing D2C businesses with the best-in-class solutions to grow their businesses.
Key takeaways from the story:
- Cashfree Payments has rebranded its subsidiary Zecpe as Ecom360.
- Ecom360 offers a suite of solutions that address the key pain points of D2C businesses.
- The rebranding is a significant development in the D2C payments space.
- Cashfree is committed to providing D2C businesses with the best-in-class solutions to grow their businesses.
Implications of the story:
The rebranding of Zecpe as Ecom360 is a significant development in the D2C payments space. The new brand reflects Cashfree’s commitment to providing D2C businesses with the best-in-class solutions to grow their businesses.
The rebranding is also a sign of the growing importance of D2C businesses in India. The Indian D2C market is growing rapidly, and Cashfree is well-positioned to capitalize on this growth with its suite of Ecom360 solutions.
The rebranding is also a sign of the growing competition in the D2C payments space. Cashfree is facing competition from a number of other players, such as Razorpay and Paytm. However, Cashfree’s focus on D2C businesses and its suite of Ecom360 solutions give it a strong competitive advantage.
