Category: Marketing
Win Bigly Persuasion in a World Where Facts Don’t Matter
Win Bigly: Persuasion in a World Where Facts Don’t Matter by Scott Adams is a book about the power of persuasion. It focuses on the idea that facts don’t matter as much as people think they do, and that persuasion and emotion can be used to great effect. Adams looks at historical and current examples of persuasive techniques being used in politics and everyday life and breaks down the science behind why they work.
Master Content Marketing by Pamela Wilson
Master content marketing is a powerful approach that can be used to break through writer’s block and attract a profitable audience. With this strategy, content is used to build relationships and trust with potential customers. It’s also an effective way to communicate the value of a product or service and turn leads into conversions.