by The Indian entertainment and media industry is expected to reach $73.6 billion by 2027, according to a report by PwC. The report, titled “The Indian Entertainment and Media Industry: A Strategic Perspective,” found that the industry is growing at a compound annual growth rate (CAGR) of 12.1%.
The report attributed the growth of the industry to a number of factors, including the increasing popularity of digital media, the growing middle class, and the rising disposable incomes.
The report also found that the Indian entertainment and media industry is becoming increasingly diverse, with new segments such as esports and virtual reality emerging.
Here are some additional details from the report:
- The digital media segment is expected to be the fastest-growing segment, with a CAGR of 17.4%.
- The television segment is expected to remain the largest segment, accounting for 40% of the industry’s revenue by 2027.
- The film segment is expected to grow at a CAGR of 10.5%, driven by the rise of regional cinema.
- The advertising segment is expected to grow at a CAGR of 10.2%, driven by the growth of digital advertising.
The report concluded that the Indian entertainment and media industry is well-positioned for growth in the coming years. The industry is expected to benefit from the increasing adoption of digital media, the growing middle class, and the rising disposable incomes.
