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Instagram’s Threads, a close friends-only messaging app, has reached 20% of Twitter’s weekly active users. This means that there are now more people using Threads than there are people using Twitter’s own direct messaging (DM) app.
Threads was launched in 2018 as a way for users to share more personal content with their close friends. The app allows users to send disappearing messages, share live videos, and view stories that only their close friends can see.
Twitter’s DM app has been around since the company’s inception, but it has never been as popular as other messaging apps like WhatsApp and Facebook Messenger. Threads’ success suggests that there is a demand for a close friends-only messaging app on Instagram.
Here are some additional details about Threads:
- The app was launched in 2018.
- It allows users to send disappearing messages, share live videos, and view stories that only their close friends can see.
- It has reached 20% of Twitter’s weekly active users.
