More Than Ad Campaigns: A Complete Enrollment Growth System
Google Ads, Meta Ads, SEO and GEO working together to fill every cohort, plus the reporting and follow-up automation to convert registrants into paying students.
Why Most Courses & Training Programs Marketing Falls Short
Why Courses & Training Programs Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for Courses & Training Programs
Google Ads for High-Intent Search
We capture prospects actively searching for specific programs or certifications with intent-targeted campaigns and conversion-tracked pages.
Meta Ads for Discovery & Retargeting
Video and carousel creative build awareness with scrollers, then retargeting brings webinar no-shows and warm leads back to enroll.
SEO for Long-Term Organic Enrollment
We optimize program and landing pages so you rank for course and certification searches without paying per click, compounding traffic over time.
GEO for AI Answer Engines
We structure content so ChatGPT, Perplexity and Gemini are more likely to recommend your program when people ask for course suggestions.
Unified Reporting Dashboard
One dashboard tracks registrations, show-up rate, enrollments and cost-per-student across every channel, so there's no more guessing what's working.
CRM & Follow-Up Automation
Registrants and leads get automated nurture sequences so more of them show up and enroll instead of going cold.
From Audit to Results
Free Growth Audit & Strategy Call
We audit your ads, website, SEO and AI-answer visibility, then map a full-funnel plan across every channel.
Foundation & Campaign Setup
We build tracked landing pages, set up CRM and nurture automation, and launch Google Ads, Meta Ads, SEO and GEO workstreams in parallel.
Launch & Optimize
Campaigns go live across channels. We optimize weekly based on which channel and program actually produce paying students.
Scale What Works
We shift budget and effort toward the highest-performing channels and programs, compounding enrollment growth cohort over cohort.
“Programs running combined Google + Meta campaigns typically see lower blended cost-per-enrollment than running either channel alone.”
“Structured, outcome-specific content consistently improves both organic search rankings and appearance in AI-generated answers.”
“Automated nurture sequences for registrants reliably improve webinar show-up rate and downstream enrollment compared to no follow-up.”
What's Included in Full-Funnel Courses & Training Growth
- Google Ads + Meta Ads management
- SEO for program & certification pages
- GEO optimization for AI answer engines
- Conversion-tracked enrollment pages
- Unified reporting dashboard
- CRM & follow-up automation setup
Common Questions
We recommend a minimum of ₹1,00,000/month combined across paid channels, on top of our management fee, to properly fund Google Ads, Meta Ads, SEO and GEO simultaneously.
Ready to Grow Your Courses & Training Programs Business?
Fill out the form below and we'll get back to you within 24 hours.