Get In Front Of People Actively Searching To Enroll, Not Just Browse Content
We build and manage Google Ads campaigns for coaches, cohort-based creators and training institutes, engineered to convert high-intent search traffic into enrollments.
Why Most Courses & Training Programs Marketing Falls Short
Why Courses & Training Programs Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for Courses & Training Programs
Intent-Based Keyword Targeting
We target high-intent search terms like 'digital marketing certification course' instead of broad education keywords that burn budget on browsers.
Program-Specific Ad Copy
Every ad reflects the exact program, outcome and format (cohort, self-paced, certification), not a vague 'learn now' message.
Conversion-Tracked Enrollment Pages
Each campaign links to a dedicated page that pre-sells the program and captures webinar or enrollment signups, tied directly to the ad that produced them.
Negative Keyword Management
We continuously prune search terms that waste spend: free content seekers, job listings, and competitor brand names you don't want.
Webinar & Enrollment Funnel Tracking
We track the full funnel from click to webinar signup to enrollment, so budget goes toward what actually produces paying students.
Remarketing for Warm Prospects
Prospects rarely enroll on the first visit, so we retarget people who attended a webinar or viewed the program page but didn't enroll.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around your programs and target audience.
Campaign & Enrollment Page Setup
We build targeted ad groups, write outcome-focused ad copy, and set up a conversion-tracked enrollment or webinar registration page.
Launch & Optimize
Campaigns go live with full-funnel tracking in place. We optimize bids, keywords and creatives weekly based on enrollment data, not just signups.
Scale What Works
Once we know which programs and keywords convert to paying students, we scale budget into those and cut the rest.
“Course and training campaigns we manage typically see cost-per-enrollment drop within the first month as we cut non-converting keywords.”
“Outcome-specific ad copy (certification, skill, career result) consistently outperforms generic 'learn online' messaging for signup quality.”
“Full-funnel tracking from click to paid enrollment reliably surfaces which keywords actually deserve budget, not just which drive webinar signups.”
What's Included in Courses & Training Google Ads Management
- Google Ads account setup or audit
- Program-specific keyword research
- Outcome-focused ad copy & extensions
- Conversion-tracked enrollment or webinar page
- Signup-to-enrollment funnel tracking
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹60,000/month in ad spend to gather enough data for optimization, on top of our management fee. Budgets scale with the number of programs and cohorts you're running.
Ready to Grow Your Courses & Training Programs Business?
Fill out the form below and we'll get back to you within 24 hours.