Capture Shoppers Who Are Already Searching To Buy, Not Just Browse
We build and manage Google Ads and Shopping campaigns for D2C brands and online stores, engineered for purchases and ROAS, not just clicks.
Why Most E-commerce Marketing Falls Short
Why E-commerce Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for E-commerce
Intent-Based Search & Shopping Campaigns
We target high-intent purchase terms and structure Shopping feeds by margin and bestseller status, not just category.
Product-Specific Ad Copy & Feed Optimization
Titles, images and pricing in your product feed are optimized to win the auction and match exact buyer search intent.
Conversion-Tracked Product Pages
Every campaign links straight to the relevant product page with purchase and cart-value tracking in place.
Negative Keyword & SKU Management
We continuously prune search terms and pause underperforming SKUs that drain budget without producing profitable sales.
Cart Abandonment Remarketing
We retarget users who added to cart but didn't check out, with dynamic ads showing the exact product they left behind.
ROAS & Margin-Based Bidding
Bids are set based on actual product margin and ROAS targets, not just cost-per-click, so growth stays profitable.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns and product feed (or build from scratch) and map out a keyword, Shopping and budget plan.
Campaign & Feed Setup
We build targeted Search and Shopping campaigns, optimize your product feed, and set up purchase and cart-value tracking.
Launch & Optimize
Campaigns go live with full conversion tracking in place. We optimize bids, keywords and feed weekly based on ROAS, not vanity metrics.
Scale What Works
Once we know which products and campaigns are most profitable, we scale budget into those and cut the rest.
“E-commerce campaigns we manage typically see ROAS improve within the first month as we cut low-margin, non-converting SKUs.”
“Optimized Shopping feeds with accurate titles and pricing consistently win more competitive auctions than default feed exports.”
“Cart abandonment remarketing reliably recovers a meaningful share of otherwise-lost checkouts at a lower cost than cold acquisition.”
What's Included in E-commerce Google Ads Management
- Google Ads & Shopping account setup or audit
- Product feed optimization
- Purchase-intent keyword research
- Cart abandonment remarketing setup
- Purchase & revenue conversion tracking
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹75,000/month in ad spend to gather enough data for optimization, on top of our management fee. Budgets scale with your catalog size and target ROAS.
Ready to Grow Your E-commerce Business?
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