Get Insurance Policy Enquiries From People Actively Searching for Coverage
We build and manage Google Ads campaigns for insurance agents, brokers and advisors, built to capture people searching for a policy right now, not just browsing.
Why Most Insurance Marketing Falls Short
Why Insurance Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for Insurance
Intent-Based Keyword Targeting
We target high-intent searches like 'term insurance for 35 year old' or 'family health insurance plans' instead of broad insurance keywords that burn budget.
Policy-Specific Ad Copy
Every ad reflects the actual policy type (term, health, motor), not a generic 'best insurance plans' message.
Conversion-Tracked Enquiry Pages
Each campaign links to a dedicated landing page with a short enquiry form, so you know exactly which policy type and ad produced which lead.
Negative Keyword Management
We continuously prune search terms that waste spend: job searches, claim-status queries, and policy types you don't offer.
Call Tracking & Lead Scoring
See which calls turn into real consultations and which are just information-seekers, so you follow up on the right enquiries first.
Compliant, Clear Ad Messaging
We write ad copy focused on marketing your service and expertise, not making claims about coverage or returns, keeping campaigns straightforward and compliant.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around the policy types you sell.
Campaign & Landing Page Setup
We build policy-specific ad groups, write focused ad copy, and set up a conversion-tracked enquiry landing page.
Launch & Optimize
Campaigns go live with call tracking in place. We optimize bids, keywords and creatives weekly based on real lead quality.
Scale What Works
Once we know which policy types and audiences convert best, we scale budget into those campaigns and cut the rest.
“Insurance campaigns we manage typically see cost-per-lead drop within the first month as we cut non-converting, low-intent keywords.”
“Dedicated landing pages built around a specific policy type consistently outperform generic 'contact us' pages for enquiry-to-call conversion.”
“Policy-specific ad copy filters out unqualified clicks before they cost you money on broad insurance search terms.”
What's Included in Insurance Google Ads Management
- Google Ads account setup or audit
- Policy-type keyword research
- Policy-specific ad copy & extensions
- Conversion-tracked enquiry landing page
- Call tracking integration
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹40,000/month in ad spend on top of our management fee, to gather enough data for optimization. Budgets scale with the number of policy types you're promoting.
Ready to Grow Your Insurance Business?
Fill out the form below and we'll get back to you within 24 hours.