Get Qualified B2B Project Enquiries With Google Ads Built for IT Services Firms
We build and manage Google Ads campaigns for IT consulting, custom software development and managed IT firms, built to capture buyers actively searching for a vendor, not just traffic.
Why Most IT Services Marketing Falls Short
Why IT Services Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for IT Services
Service-Specific Keyword Targeting
We target high-intent terms like 'custom software development company for [industry]' or 'staff augmentation services [location]' instead of broad IT keywords that burn budget.
Buyer-Stage Ad Copy
Ads speak to businesses actively evaluating a vendor, referencing tech stack, engagement models and turnaround, not generic taglines.
Conversion-Tracked Landing Pages
Each campaign links to a dedicated service page with a short enquiry form, so you know exactly which offering and keyword produced which lead.
Negative Keyword Management
We continuously prune search terms that waste spend, including job seekers, free tutorials, and unrelated tech support queries.
Lead Qualification Signals
Forms and call tracking capture budget range and project type upfront, so your sales team spends time on real opportunities.
Retargeting for Long B2B Sales Cycles
IT buying decisions take weeks, so we retarget site visitors and case-study readers who didn't enquire on the first visit.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around your actual service lines.
Campaign & Landing Page Setup
We build service-specific ad groups, write buyer-stage ad copy, and set up a conversion-tracked landing page per offering.
Launch & Optimize
Campaigns go live with call and form tracking in place. We optimize bids, keywords and creatives weekly based on real lead quality.
Scale What Works
Once we know which services and industries convert into sales-qualified leads, we scale budget into those campaigns and cut the rest.
“IT services campaigns we manage typically see cost-per-lead drop within the first month as we cut non-converting broad keywords.”
“Dedicated service-line landing pages with qualifying questions consistently outperform generic homepage traffic for enquiry-to-call conversion.”
“Budget and engagement-model qualifiers on the enquiry form filter out unqualified leads before they reach your sales team.”
What's Included in IT Services Google Ads Management
- Google Ads account setup or audit
- Service-line & industry keyword research
- Buyer-stage ad copy & extensions
- Conversion-tracked landing page per service
- Call & form tracking integration
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹60,000/month in ad spend to gather enough data for optimization, on top of our management fee. Budgets scale with the number of services and industries you're targeting.
Ready to Grow Your IT Services Business?
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