Get Free Trial Signups and Demo Bookings From People Actively Searching for a Solution
We build and manage Google Ads campaigns for SaaS companies, built to capture buyers searching for a solution like yours right now, not just brand traffic.
Why Most SaaS Marketing Falls Short
Why SaaS Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for SaaS
Intent-Based Keyword Targeting
We target high-intent searches like '[category] software for [use case]' and competitor-comparison terms instead of broad category keywords that burn budget.
Feature & Use-Case Specific Ad Copy
Every ad speaks to a specific pain point or use case, not a generic 'all-in-one platform' message that blends into the results page.
Conversion-Tracked Signup & Demo Pages
Each campaign links to a dedicated landing page built for trial signup or demo booking, so you know exactly which keyword produced which conversion.
Negative Keyword Management
We continuously prune search terms that waste spend: job seekers, free-only searchers, and unrelated categories.
Signup-to-Activation Tracking
We connect ad data to your product analytics where possible, so you can see which campaigns produce activated users, not just form fills.
Competitor Conquesting Campaigns
We run targeted campaigns against competitor brand searches to capture buyers already evaluating alternatives.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around your core use cases and ICP.
Campaign & Landing Page Setup
We build use-case-specific ad groups, write conversion-focused ad copy, and set up dedicated trial/demo landing pages.
Launch & Optimize
Campaigns go live with conversion tracking in place. We optimize bids, keywords and creatives weekly based on signup and demo quality.
Scale What Works
Once we know which keywords and use cases produce real activations, we scale budget into those and cut the rest.
“SaaS campaigns we manage typically see cost-per-signup drop within the first month as we cut low-intent, non-converting keywords.”
“Dedicated trial and demo landing pages consistently outperform generic homepage traffic for signup-to-conversion rate.”
“Use-case-specific ad copy filters out unqualified clicks before they cost you money on broad category terms.”
What's Included in SaaS Google Ads Management
- Google Ads account setup or audit
- Use-case & competitor keyword research
- Conversion-focused ad copy & extensions
- Conversion-tracked trial/demo landing page
- Signup & demo tracking setup
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹60,000/month in ad spend on top of our management fee, to gather enough data for optimization. Budgets scale with your category's competitiveness and CPCs.
Ready to Grow Your SaaS Business?
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