Myntra Launches ‘Rising STARS’ Program to Empower D2C Fashion and Lifestyle Brands

Bengaluru, India – July 13, 2023 – Myntra, India’s leading fashion e-commerce platform, has launched the ‘Rising STARS’ program to empower direct-to-consumer (D2C) fashion and lifestyle brands. The program is designed to help D2C brands scale their businesses and reach a wider audience.

The ‘Rising STARS’ program will provide D2C brands with access to Myntra’s platform, marketing support, and mentorship from industry experts. The program will also help D2C brands to develop their brands and products.

“We are excited to launch the ‘Rising STARS’ program to help D2C brands grow their businesses,” said Abhishek Sharma, Chief Business Officer at Myntra. “We believe that this program will provide D2C brands with the resources and support they need to succeed.”

The ‘Rising STARS’ program is open to D2C brands that have been operating for at least two years and have a strong track record of growth. The program will select 20 brands to participate in the first cohort.

“We are looking for D2C brands that are passionate about their products and have a clear vision for their future,” said Sharma. “We believe that the ‘Rising STARS’ program will help these brands to achieve their goals.”

The ‘Rising STARS’ program is a significant initiative by Myntra to support the growth of the D2C fashion and lifestyle industry in India. The program will help D2C brands to scale their businesses and reach a wider audience. This will ultimately benefit consumers by giving them access to a wider range of high-quality products.

Here are some additional details about the program:

• The program is open to D2C brands that have been operating for at least two years and have a strong track record of growth.
• The program will select 20 brands to participate in the first cohort.
• The program will provide D2C brands with access to Myntra’s platform, marketing support, and mentorship from industry experts.
• The program will also help D2C brands to develop their brands and products.

What do you think about the program?

I think the ‘Rising STARS’ program is a great initiative by Myntra. It will help D2C brands to scale their businesses and reach a wider audience. This will ultimately benefit consumers by giving them access to a wider range of high-quality products.

I am excited to see how the program helps D2C brands to grow their businesses and achieve their goals.