by Pizza Hut, the global pizza chain, is on an expansion spree. The company plans to open 1,000 new restaurants in the next five years, with a focus on Gen Z and smaller markets.
Pizza Hut is targeting Gen Z because they are a large and growing demographic. Gen Z is also more likely to order food online than previous generations, which makes them a good fit for Pizza Hut’s delivery and carryout business.
Pizza Hut is also targeting smaller markets because they are often underserved by other pizza chains. This gives Pizza Hut an opportunity to grow its market share in these areas.
As part of its expansion spree, Pizza Hut is opening new restaurants in a variety of formats, including traditional sit-down restaurants, express locations, and delivery-only ghost kitchens. The company is also investing in its digital infrastructure to make it easier for customers to order food online.
Pizza Hut’s expansion spree is a sign of the company’s confidence in the future of the pizza industry. The pizza market is expected to grow in the coming years, and Pizza Hut is well-positioned to capitalize on this growth.
Here are some additional details about Pizza Hut’s expansion plans:
- The company plans to open 1,000 new restaurants in the next five years.
- The focus will be on Gen Z and smaller markets.
- Pizza Hut is opening new restaurants in a variety of formats, including traditional sit-down restaurants, express locations, and delivery-only ghost kitchens.
- The company is investing in its digital infrastructure to make it easier for customers to order food online.
