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Mumbai, India – July 18, 2023 – Reliance Brands, the retail arm of Reliance Industries, is in talks to acquire Ed-a-Mamma, a childwear brand founded by actress Alia Bhatt. The deal is reportedly worth ₹300-350 crore (~$37.5-43.75 million USD).
Ed-a-Mamma was founded in 2016 by Bhatt and her mother Soni Razdan. The brand sells sustainable and organic clothing for children. Ed-a-Mamma is currently available online and in a few select stores in India.
Reliance Brands is looking to expand its portfolio of fashion brands. The company recently acquired the rights to Diesel, Emporio Armani, and Brooks Brothers. The acquisition of Ed-a-Mamma will give Reliance Brands a foothold in the growing childwear market in India.
The deal is still in the early stages and is subject to regulatory approvals. If the deal goes through, it would be the latest in a series of acquisitions by Reliance Brands in recent years.
About Reliance Brands
Reliance Brands is the retail arm of Reliance Industries. The company operates a portfolio of over 80 brands across fashion, lifestyle, and luxury. Reliance Brands’ brands include Diesel, Emporio Armani, Brooks Brothers, and Burberry.
About Ed-a-Mamma
Ed-a-Mamma is a childwear brand founded by actress Alia Bhatt and her mother Soni Razdan. The brand sells sustainable and organic clothing for children. Ed-a-Mamma is currently available online and in a few select stores in India.
