Win Bigly Persuasion in a World Where Facts Don’t Matter
by Win Bigly: Persuasion in a World Where Facts Don’t Matter by Scott Adams is a book about the power of persuasion. It focuses on the idea that facts don’t matter as much as people think they do, and that persuasion and emotion can be used to great effect. Adams looks at historical and current examples of persuasive techniques being used in politics and everyday life and breaks down the science behind why they work.