The Story Behind Purplle: From Idea to Successful Startup

The Journey Of Purplle

• 2011: Purplle is founded by IITians Manish Taneja and Rahul Dash. It starts out as a blog focused on beauty and makeup but eventually evolves into an e-commerce platform.
• 2012: Purplle raises $45,000 in seed funding from Mumbai Angels and others.
• 2013: Purplle raises $1 million in a funding round led by Blume Ventures, with participation from Mumbai Angels and other investors. The company also launches its own line of private-label beauty products.
• 2014: Purplle raises $2.5 million in a funding round led by IvyCap Ventures, with participation from Blume Ventures and JSW Ventures. The company also launches a mobile app.
• 2015: Purplle raises $6 million in a funding round led by JSW Ventures and existing investors. The company also expands its product offerings to include men’s grooming products.
• 2016: Purplle raises an undisclosed amount in funding from early investor Blume Ventures. The company also launches an augmented reality feature on its mobile app to allow customers to virtually try on makeup products.
• 2017: Purplle raises $30 million in a funding round led by Goldman Sachs and joined by Verlinvest, Blume Ventures, and JSW Ventures. The company also launches a subscription service called Purplle Elite, offering discounts and other perks to members.
• 2018: Purplle launches a new feature called Try and Buy, allowing customers to try products before they buy them.
• 2019: Purplle raises $8 million in a funding round led by Verlinvest, with participation from Blume Ventures and JSW Ventures. The company also launches its first offline store in Mumbai.
• 2020: Purplle raises $30 million in a funding round led by Goldman Sachs and Sequoia Capital India, with participation from existing investors. The company also launches its own influencer marketing platform called Purplle Influencer Network.
• 2021: Purplle files for an initial public offering (IPO) on the National Stock Exchange of India. The company’s IPO is oversubscribed and raised over $75 million.

As of 2023, Purplle continues to grow and expand its product offerings, with a focus on leveraging technology to improve the online shopping experience for customers.

It’s worth noting that the timeline above is a rough approximation and some details may vary depending on the source of information.

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Stats of Purplle

1. Founded: Purplle was founded in 2011 by Manish Taneja and Rahul Dash.
2. Funding: Purplle has raised a total of $67.5 million in funding over 7 rounds. The most recent funding was a Series D round of $45 million in November 2021.
3. Valuation: Purplle is currently valued at $1.2 billion after its latest funding round.
4. Revenue: Purplle reported a revenue of INR 500 crores (approx. $67 million) in the fiscal year 2020-21.
5. Users: Purplle has over 10 million registered users on its platform.
6. Products: Purplle offers over 60,000 beauty and personal care products from over 1,000 brands.
7. Shipping: Purplle delivers to over 20,000 pin codes across India.
8. App Downloads: The Purplle app has been downloaded over 20 million times on the Google Play Store.
9. Employees: Purplle has over 1,500 employees as of 2022.
10. Awards: Purplle has won several awards for its innovative business model, including the Best Beauty E-commerce Platform award at the India Retail Awards in 2020 and the Best Startup award at the AWS Mobility Awards in 2018.

These statistics are based on public information available and may change over time.